{"title":"MATCHA","description":"\u003ch2\u003eThe Green Issue — Black Friday Matcha 2026\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eGood matcha. Better timing.\u003c\/strong\u003e Matcha Society's Black Friday sale runs from \u003cstrong\u003e17–30 November 2026\u003c\/strong\u003e, with \u003cstrong\u003e25% off selected Japanese matcha\u003c\/strong\u003e during the event.\u003c\/p\u003e\n\u003cp\u003eDiscover Japanese matcha powder sourced from tea-growing regions including \u003cstrong\u003eUji, Kagoshima and Mie\u003c\/strong\u003e. Explore everyday matcha for lattes, ceremonial matcha for your daily ritual, and considered collections from Matcha Society — The Matcha People.\u003c\/p\u003e\n\u003cp\u003eFrom \u003cstrong\u003eDaily Uji Matcha\u003c\/strong\u003e and \u003cstrong\u003ePremium Kagoshima Matcha\u003c\/strong\u003e to the \u003cstrong\u003eMIE collection\u003c\/strong\u003e, find your next favourite or stock up for the season.\u003c\/p\u003e\n\u003cp\u003e\u003csmall\u003eBlack Friday promotional pricing begins 17 November and ends Cyber Monday, 30 November 2026. The 25% offer applies to eligible products only; exclusions and availability apply. Prices displayed before the promotion may not reflect sale pricing.\u003c\/small\u003e\u003c\/p\u003e","products":[{"product_id":"ceremonial-uji-matcha","title":"Matcha Society's Ceremonial Uji Matcha 30g","description":"\u003cp\u003eMatcha Society's signature ceremonial blend\u003c\/p\u003e\n\u003cp\u003eCeremonial Uji Matcha offers a rich, umami-packed flavour with a smooth, vegetal sweetness. With hints of fresh grass and a delicate, creamy finish, it delivers a refined, balanced taste. \u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFirst Harvests \u003c\/li\u003e\n\u003cli\u003eOkumidori, Saemidori \u0026amp; Yabukita\u003c\/li\u003e\n\u003cli\u003eUji, Kyoto Japan\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"MATCHA SOCIETY","offers":[{"title":"Default Title","offer_id":46503577714902,"sku":"MS-C30","price":46.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/1760\/1238\/files\/Ceremonial_Uji_Matcha_30g.png?v=1767064164"},{"product_id":"daily-uji-matcha","title":"Matcha Society's Daily Uji Matcha 50g","description":"\u003cp\u003eDaily Uji Matcha offers a smooth, mild flavour with gentle vegetal notes and a hint of natural bitterness and sweetness. Made from first and second harvests, it’s a more approachable matcha, perfect for everyday enjoyment with a balanced, refreshing taste.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUji, Kyoto Japan\u003c\/li\u003e\n\u003cli\u003eFirst \u0026amp; Second Harvests\u003c\/li\u003e\n\u003cli\u003eOkumidori, Saemidori \u0026amp; Yabukita\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003c!----\u003e\u003c\/p\u003e","brand":"MATCHA SOCIETY","offers":[{"title":"Default Title","offer_id":46123290722518,"sku":"MS-MATCHA-UJI-DAILY-50G","price":40.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/1760\/1238\/files\/Daily_Uji_Matcha_50g.png?v=1767062706"},{"product_id":"uji-hojicha-50g","title":"Matcha Society's Uji Hojicha 50g","description":"\u003cp\u003eUji Hojicha features a medium roast with a delightful combination of toasty, smoky, and nutty notes. The smooth, roasted flavour offers a comforting depth, making it a rich and warming choice for those who enjoy a mellow, yet bold tea experience.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMedium Roast\u003c\/li\u003e\n\u003cli\u003eFirst \u0026amp; Second Harvests \u003c\/li\u003e\n\u003cli\u003eOkumidori, Saemidori \u0026amp; Yabukita\u003c\/li\u003e\n\u003cli\u003eUji, Kyoto Japan\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"MATCHA SOCIETY","offers":[{"title":"Default Title","offer_id":46361468731606,"sku":"MS-UHO50G","price":29.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/1760\/1238\/files\/Uji_Hojicha_50g.png?v=1767062131"},{"product_id":"matcha-societys-natsukashii-ceremonial-matcha-30g","title":"Matcha Society's Natsukashii Ceremonial Matcha 20g","description":"\u003cp\u003eNatsukashii (懐かしい) - \"A heartwarming reminiscence\" \u003c\/p\u003e\n\u003cp\u003eNatsukashii Ceremonial blend is a deeply umami and rich matcha, made from First Harvest Samidori and other premium cultivars. Its bold, savory flavour is beautifully balanced with delicate floral notes, offering a complex and unforgettable taste experience.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFirst Harvests \u003c\/li\u003e\n\u003cli\u003eSamidori \u0026amp; Other Cultivars \u003c\/li\u003e\n\u003cli\u003eUji, Kyoto Japan\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"MATCHA SOCIETY","offers":[{"title":"Default Title","offer_id":47070542201046,"sku":"MS-MATCHA-NATSUKASHII-30G","price":49.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/1760\/1238\/files\/Natsukashii_Ceremonial_Matcha_30g.png?v=1767061509"},{"product_id":"matcha-societys-hinoki-organic-ceremonial-matcha-30g","title":"Matcha Society's Hinoki Organic Ceremonial Matcha 30g","description":"\u003cp\u003eHinoki (檜 抹茶) - \"Cypress Matcha\"\u003c\/p\u003e\n\u003cp\u003eHinoki Matcha is a rich, umami-packed tea grown in the volcanic soils of Kagoshima. The mineral-rich earth and oceanic breezes infuse the matcha with a unique, deep flavour profile-smooth, earthy and subtly marine inspired, offering a distinct taste unlike any other. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eJAS Organic Certified \u003c\/li\u003e\n\u003cli\u003eFirst Harvests \u003c\/li\u003e\n\u003cli\u003eMixed Cultivar Blends\u003c\/li\u003e\n\u003cli\u003eKagoshima, Japan\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"MATCHA SOCIETY","offers":[{"title":"Default Title","offer_id":47070550032598,"sku":"MS-MATCHA-HINOKI-30G","price":40.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/1760\/1238\/files\/Hinoki_Organic_Ceremonial_Matcha_30g.png?v=1767061291"},{"product_id":"the-matcha-society-kit","title":"The Matcha Society Kit","description":"\u003cp\u003e1x Ceremonial Uji Matcha 30g\u003c\/p\u003e\n\u003cp\u003e1x Natsukashii Ceremonial Matcha 20g\u003c\/p\u003e\n\u003cp\u003e1x Daily Uji Matcha 50g \u003c\/p\u003e\n\u003cp\u003e1x Shinrin Yoku Ceremonial Matcha 20g\u003c\/p\u003e\n\u003cp\u003e1x Premium Izumo Matcha 50g\u003c\/p\u003e\n\u003cp\u003e1x Hinoki Organic Ceremonial Matcha 30g\u003c\/p\u003e\n\u003cp\u003e1x Shizen Organic Ceremonial Matcha 30g\u003c\/p\u003e","brand":"MATCHA SOCIETY","offers":[{"title":"Default Title","offer_id":47100562079958,"sku":"MS-KIT-SIGNATURE","price":300.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/1760\/1238\/files\/Matcha_Society_Kit.jpg?v=1781996591"},{"product_id":"matcha-society-s-uji-obsession","title":"Matcha Society’s Uji Obsession","description":"\u003cp\u003e\u003ca rel=\"noopener\" title=\"Ceremonial Uji Matcha\" href=\"https:\/\/matchasociety.com.au\/products\/ceremonial-uji-matcha\" target=\"_blank\"\u003e1x Ceremonial Uji Matcha \u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"Natsukashii Ceremonial Matcha\" href=\"https:\/\/matchasociety.com.au\/products\/matcha-societys-natsukashii-ceremonial-matcha-30g\" rel=\"noopener\" target=\"_blank\"\u003e1x Natsukashii \u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca rel=\"noopener\" title=\"Daily Uji Matcha\" href=\"https:\/\/matchasociety.com.au\/products\/daily-uji-matcha\" target=\"_blank\"\u003e1x Daily Uji Matcha\u003c\/a\u003e\u003c\/p\u003e","brand":"MATCHA SOCIETY","offers":[{"title":"Default Title","offer_id":47153429512406,"sku":"MS-BUNDLE-UJI","price":130.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/1760\/1238\/files\/Uji_Obsession.jpg?v=1767060551"},{"product_id":"ceremonial-matcha-for-jaz","title":"Matcha Society's Ceremonial Matcha for Jaz Hand 30g","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFrom the \u003ca href=\"https:\/\/matchasociety.com.au\/pages\/jazhand\" target=\"_blank\" title=\"Jaz Hand Collection with Matcha Society\" rel=\"noopener\"\u003ejaz hand collection\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ejaz’s ceremonial matcha blend is a bold, deeply flavourful matcha made exclusively from first-harvest tencha leaves. Rich umami notes unfold into a gentle floral finish, delivering a refined and lingering taste experience.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFirst Harvests leaves only\u003c\/li\u003e\n\u003cli\u003eMultiple Cultivar Blend\u003c\/li\u003e\n\u003cli\u003eKagoshima, Japan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eShop jaz's Tumbler\u003ca href=\"https:\/\/matchasociety.com.au\/products\/tumbler-for-jaz\" title=\"Matcha Society's Tumbler for Jaz Hand\" rel=\"noopener\" target=\"_blank\"\u003e here\u003c\/a\u003e\u003c\/p\u003e","brand":"MATCHA SOCIETY","offers":[{"title":"Default Title","offer_id":47723075731670,"sku":"MS-MATCHA-JAZ-30G","price":40.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/1760\/1238\/files\/Jaz_Hand_Ceremonial_Blend_Matcha_30g.jpg?v=1777799499"},{"product_id":"premium-kagoshima-matcha-50g","title":"Matcha Society's Premium Kagoshima Matcha 50g","description":"\u003ch3\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eTHE EVERYDAY, ELEVATED\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA refined everyday matcha crafted by tea masters in Kagoshima, Japan. Blending first and second harvest leaves, it balances rich umami with a smooth, approachable finish — premium enough to savour, accessible enough to enjoy every day.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFirst \u0026amp; Second Harvests \u003c\/li\u003e\n\u003cli\u003eKanayamidori \u0026amp; Okumidori\u003c\/li\u003e\n\u003cli\u003eKagoshima, Japan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMade for the everyday. Tested by the people who drink it.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/matchasociety.com.au\/pages\/matcha-societys-premium-kagoshima-matcha\" target=\"_blank\" title=\"Premium Kagoshima Matcha 50g\" rel=\"noopener\"\u003eVIEW THE STORY\u003c\/a\u003e\u003c\/p\u003e","brand":"MATCHA SOCIETY","offers":[{"title":"Default Title","offer_id":48171273322710,"sku":null,"price":30.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/1760\/1238\/files\/PKM_1.jpg?v=1787492470"},{"product_id":"the-kagoshima-collection","title":"The Kagoshima Collection","description":"\u003cp\u003eThis bundle includes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/matchasociety.com.au\/products\/premium-kagoshima-matcha-50g\" title=\"Premium Kagoshima Matcha 50g\" rel=\"noopener\" target=\"_blank\"\u003e\u003cstrong\u003eMatcha Society's Premium Kagoshima Matcha 50g\u003c\/strong\u003e\u003c\/a\u003e — a rich \u0026amp; bold matcha, designed for everyday luxury. \u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/matchasociety.com.au\/products\/matcha-societys-hinoki-organic-ceremonial-matcha-30g?_pos=1\u0026amp;_psq=Matcha+Society%27s+Hinoki+Organic+Ceremonial+Matcha+30g\u0026amp;_psid=1c485d549\u0026amp;_ss=e\u0026amp;_v=1.0\" rel=\"noopener\" target=\"_blank\" title=\"Hinoki Organic Ceremonial 30g\"\u003e\u003cstrong\u003eMatcha Society's Hinoki Organic Ceremonial Matcha 30g\u003c\/strong\u003e\u003c\/a\u003e — a delicate, organic ceremonial matcha with a smooth finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"https:\/\/matchasociety.com.au\/products\/ceremonial-matcha-for-jaz\" target=\"_blank\" title=\"Matcha Society's Matcha for Jaz 30g\" rel=\"noopener\"\u003eMatcha Society's Ceremonial Matcha for Jaz 30g\u003c\/a\u003e \u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e— rich umami with a floral finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"MATCHA SOCIETY","offers":[{"title":"Default Title","offer_id":50299572027606,"sku":null,"price":100.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/1760\/1238\/files\/BundleKagoshima_ea82d5a9-0add-42f7-9aad-4128affdf052.jpg?v=1788246438"},{"product_id":"matcha-societys-mie-001","title":"Matcha Society's MIE 001","description":"\u003cp dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eMIE–001 is a bold, deeply flavourful Okumidori from Mie, Japan. Rich umami notes unfold into deep chocolate and cocoa, with a full body and long, lingering finish. Jet milled to create an exceptionally fine texture, this is an unexpectedly deep expression of first-harvest Okumidori.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFirst Harvest \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSingle Cultivar — Okumidori\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eJet Milled\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMie, Japan\u003c\/strong\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/matchasociety.com.au\/pages\/mie-matcha-2026\" title=\"MIE MATCHA\" rel=\"noopener\" target=\"_blank\"\u003eVIEW THE MIE COLLECTION\u003c\/a\u003e\u003c\/p\u003e","brand":"MATCHA SOCIETY","offers":[{"title":"Default Title","offer_id":50433510113494,"sku":"MS-MATCHA-MIE001-30G","price":45.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/1760\/1238\/files\/Mie_-_Mie_001_product_-_Shopify_-_1200x1200_615378d6-803b-4999-a390-c1bfae7a16ba.jpg?v=1791421654"},{"product_id":"matcha-societys-mie-002","title":"Matcha Society's MIE 002","description":"\u003cp dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eMIE–002 is a distinctive expression of Okumidori from Mie, Japan. Rich nutty notes of sesame and almond develop into roasted, malty and kinako-like flavours, with a warm and lingering finish. Stone ground to bring out its distinctive depth and character.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFirst Harvest\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSingle Cultivar — Okumidori\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eStone Ground\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMie, Japan\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/matchasociety.com.au\/pages\/mie-matcha-2026\" title=\"MIE MATCHA\" rel=\"noopener\" target=\"_blank\"\u003eVIEW THE MIE COLLECTION\u003c\/a\u003e\u003c\/p\u003e","brand":"MATCHA SOCIETY","offers":[{"title":"Default Title","offer_id":50433511030998,"sku":"MS-MATCHA-MIE002-30G","price":45.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/1760\/1238\/files\/Matcha_Society_s_Mie002.jpg?v=1790850101"},{"product_id":"matcha-societys-mie-003","title":"Matcha Society's MIE 003","description":"\u003cp dir=\"auto\"\u003eMIE 003 is a limited expression from Mie, Japan, combining hand picked Saemidori and Samidori cultivars. Floral notes open into a rich, creamy texture, followed by a distinctive nama chocolate finish. Stone ground for a beautifully rounded cup, with \u003cstrong\u003eonly 100 units available each month.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFirst Harvests\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSaemidori and Samidori\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eStone Ground\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMie, Japan\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/matchasociety.com.au\/pages\/mie-matcha-2026\" title=\"MIE MATCHA\" rel=\"noopener\" target=\"_blank\"\u003e\u003cstrong\u003eVIEW THE MIE COLLECTION\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"MATCHA SOCIETY","offers":[{"title":"Default Title","offer_id":50433544880342,"sku":"MS-MATCHA-MIE003-30G","price":50.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/1760\/1238\/files\/Matcha_Society_MIE003_Tin.jpg?v=1790850301"},{"product_id":"mie-matcha","title":"Matcha Society's MIE Collection","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eMie Matcha Collection — 3 × 30g\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eDiscover the distinctive character of Mie matcha with our curated collection of three Japanese matchas. Each variety offers its own unique flavour profile, allowing you to explore the range and find your preferred style of matcha.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eWhat’s included\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/matchasociety.com.au\/products\/matcha-societys-mie-001\" rel=\"noopener\" target=\"_blank\"\u003eMie Matcha 001 — 30g\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/matchasociety.com.au\/products\/matcha-societys-mie-002\" rel=\"noopener\" target=\"_blank\"\u003eMie Matcha 002 — 30g\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/matchasociety.com.au\/products\/matcha-societys-mie-003\" rel=\"noopener\" target=\"_blank\"\u003eMie Matcha 003 — 30g (Limited to 100 units per month)\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"MATCHA SOCIETY","offers":[{"title":"Default Title","offer_id":50433652818134,"sku":null,"price":140.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/1760\/1238\/files\/MieBundle_7bc389dd-f0b6-4bbf-9056-c9365c21c884.jpg?v=1790909429"}],"url":"https:\/\/matchasociety.com.au\/collections\/matcha-1.oembed","provider":"MATCHA SOCIETY","version":"1.0","type":"link"}