Why Does Matcha Cost More Than Other Teas?

If you’ve ever wondered why high-quality matcha costs more than other teas, you're not alone. While it may seem like just powdered green tea, the production of matcha is incredibly labour-intensive and rooted in centuries of tradition — and that’s exactly what makes it so special.

Shade-Grown Leaves and a Slow, Intentional Harvest

First, matcha comes from shade-grown tea leaves, which are covered for several weeks before harvest. This process increases the chlorophyll content, enhances L-theanine (an amino acid known for calm focus), and creates that signature vibrant green colour and umami flavour.

Only the youngest, most tender leaves are handpicked, steamed, dried, and stone-ground into an ultra-fine powder — a slow process that preserves both flavour and nutrients.

Small-Batch Craftsmanship from Japan

On top of that, true ceremonial-grade matcha is produced in small batches, often by multi-generational tea farmers in Japan. These farms focus on quality over quantity, using centuries-old techniques that prioritise taste, colour, and health benefits — not mass production.

Storage and Packaging Matter

Matcha is extremely delicate and sensitive to light, heat, and air. Proper storage in airtight, UV-protective tins helps preserve its freshness, colour, and nutrients — but also adds to the cost.

You’re Paying for Craftsmanship, Not Just Tea

Simply put, matcha is expensive because it’s crafted with care — from farm to cup. When you buy high-grade matcha, you’re not just paying for the tea. You’re supporting sustainable farming, time-honoured methods, and unmatched quality.