What is Hojicha? A Guide to Japan’s Roasted Green Tea

If you’ve heard of matcha, you may already know that Japan produces some of the world’s finest green teas. But have you met its toasty, comforting cousin—Hojicha?

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If you’ve heard of matcha, you may already know that Japan produces some of the world’s finest green teas. But have you met its toasty, comforting cousin—Hojicha?

The Origins of Hojicha

Hojicha (pronounced ho-jee-cha) is a traditional Japanese green tea that is roasted over charcoal at high temperatures. Unlike matcha or sencha, which are steamed, hojicha’s leaves undergo roasting, transforming them into a reddish-brown tea with a unique flavour profile. This process began in Kyoto in the 1920s as a way to give new life to leftover tea leaves, stems, and twigs. Today, it’s enjoyed across Japan and gaining global attention.

Matcha Society Uji Hojicha, high quality hojicha, roasted green tea

The Flavour Profile

What makes hojicha stand out is its smooth, nutty, and naturally sweet taste. The roasting removes bitterness and reduces caffeine, making it a calming tea you can sip in the evening. Its aroma is often described as warm and earthy, with hints of caramel and smoke—perfect for those who find regular green tea too sharp.

Health Benefits of Hojicha

Like other green teas, hojicha is rich in antioxidants, which help combat stress and support overall wellness. Thanks to its lower caffeine content, it’s also a gentle choice for children, the elderly, or anyone sensitive to caffeine.

Uji hojicha

How to Enjoy Hojicha

Hojicha can be brewed hot for a cosy drink, served cold over ice, or even whisked into a latte for a creamy, roasted twist. In Japan, it’s also used in desserts like ice cream and cakes.

Why Try Hojicha?

If you love tea but want something mellow, hojicha is the perfect choice. It’s versatile, flavourful, and offers a soothing experience that balances well-being with indulgence.

Discover hojicha, and let this roasted gem become your new favourite tea ritual.