When it comes to enjoying matcha, flavour and aroma are everything. But did you know that how you store your matcha has a big impact on its freshness and overall quality? Here’s why freshness matters and how to store matcha properly to maintain its vibrant taste.
The Delicate Nature of Matcha
Matcha powder is made from finely ground, shade-grown green tea leaves, packed with chlorophyll and delicate antioxidants like EGCG. However, these beneficial compounds are sensitive to light, heat, moisture, and air. Exposure to these elements causes oxidation, which dulls the matcha’s bright green colour and fresh taste.
Key Tips for Storing Matcha
✅ Keep It Airtight: Store matcha in an airtight container to limit exposure to oxygen. Look for resealable bags or tins.
✅ Cool and Dry Location: Store in a cool, dry place, away from direct sunlight or humidity. Refrigeration can work, but ensure the container is sealed to prevent moisture.
✅ Use It Fresh: Matcha is best consumed within 1–2 months of opening for peak flavour, though unopened, it can last up to a year in proper conditions.
✅ Avoid Odour Transfer: Store away from strong-smelling items, as matcha can absorb odours.
Why Freshness Matters
Fresh matcha offers a vibrant green hue, rich umami flavour, and the highest levels of antioxidants. Stale matcha becomes dull, bitter, and loses its signature aroma. That’s why we take extra care in producing and packaging our matcha to preserve maximum freshness.
