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Uji Matcha vs. Hojicha—Which One Should You Try First?

If you’re exploring the world of Japanese teas, you’ve likely come across Uji matcha and hojicha—two distinct yet equally delightful teas. While both come from the same Camellia sinensis plant, their processing methods, flavours, and benefits set them apart. So, which one should you try first? Let’s compare them to help you decide!

Product in feature: 

Uji Hojicha 50g

Daily Uji Matcha 50g

What is Uji Matcha?

Uji matcha is a high-quality, finely ground green tea powder from the Uji region of Japan, known for its superior matcha production. The tea leaves are shade-grown before harvesting, which boosts their chlorophyll and amino acid content, giving matcha its vibrant green color and umami-rich flavor.

Flavour Profile

  • Rich, creamy, and slightly sweet

  • Strong umami notes with a smooth finish

  • Balanced bitterness, depending on quality

Benefits

  • High in antioxidants (especially catechins)

  • Provides a calm, sustained energy boost

  • Supports focus and mental clarity

  • May aid metabolism and overall wellness

Best Ways to Enjoy

  • Traditional matcha tea (whisked with hot water)

  • Creamy matcha lattes

  • Matcha-infused desserts and smoothies

Product in feature: 

Ceremonial Uji Matcha 30g

Premium Izumo Matcha 50g

What is Hojicha?

Hojicha is a roasted Japanese green tea, often made from bancha or sencha leaves. Unlike matcha, hojicha is not powdered but instead comes as loose leaves or tea bags. The roasting process gives it a distinctive toasty aroma and reddish-brown color.

Flavor Profile

  • Warm, nutty, and slightly smoky

  • Naturally sweet, with caramel-like undertones

  • Low bitterness, making it easy to drink

Benefits

  • Low in caffeine, making it ideal for evening or relaxation

  • Soothing for digestion

  • Rich in antioxidants, though slightly lower than matcha

  • May help with stress relief due to its roasted aroma

Best Ways to Enjoy

  • Classic hojicha tea (brewed with hot water)

  • Hojicha lattes (with milk and a touch of sweetener)

  • Hojicha-flavoured desserts (like ice cream or panna cotta)

Which One Should You Try First?

  • If you want energy and focus: Start with Uji matcha for its caffeine and L-theanine combo, which provides alertness without jitters.

  • If you prefer something smooth and mellow: Try hojicha first—its roasted, nutty flavor is naturally sweet and easy to enjoy.

  • If you love lattes: Both work beautifully, but hojicha lattes are creamier and lower in caffeine, while matcha lattes offer more vibrancy and depth.

  • If you’re caffeine-sensitive: Hojicha is the better choice, as it has significantly less caffeine than matcha.